Product Strategy, Product Story, All Things Product
Product Strategy + Roadmap
Have you strategically, objectively analyzed your products, pricing, revenues, product-market fit and product messaging?
Do you have a roadmap for future products, versions, lines, launches, releases?
Product Story: Competitive, Cultural, Visual
Do you understand where your product stories fit competitively, historically, culturally?
Have you evaluated your product presentations spatially, physically, visually?
Why Modern XYZ?
Modern XYZ offers product research, evaluations, and recommendations that go way beyond typical business consulting.
The founder of Modern XYZ has a background in creative product design and design thinking in addition to the usual business areas of finance and strategy.
Modern XYZ Brand
In addition to helping companies build their product strategies, roadmaps and stories, Modern XYZ creates concepts for products under its own brand name.
Mission
Modern XYZ aims to help companies move forward financially, strategically and culturally, with products that attract and engage.
Vision
Modern XYZ envisions a world filled with products, objects, structures and spaces that are interesting, engaging and energizing.
Competitive Strategic Opportunity
What are trends, forces, obstacles, constraints, risks, openings and opportunities in your industry and market for your competitors and for you? Explore new scenarios and contexts, creative strategies, intelligent tactics and differentiated advantages, to advance your team on the playing field.
Product Roadmaps
How can you build an always-full pipeline of interesting, unique, new products and services? Equip your team to generate new, competitively differentiated products and services, with design thinking tools. Your brand can create products that make a unique, positive impact on visual and material culture.
Authentic Brand + Customer Aspiration
Who is your target customer? Is your brand viewed as authentic in connecting with needs, wants, desires and aspirations? Stress-test your brand at customer touchpoints, along the customer journey, to discover where it is authentic and on-target in attracting, engaging and inspiring people.